Hey friend, How’s it going? 🌻 For the second-to-last newsletter of the year, I thought of coming up with a few predictions for 2026. These are related to content, AI search, branding, and everything in between. Let's go! #1 Organic success in 2026 will be measured by pipeline influence, not surface metrics By 2026, organic won’t be judged by traffic or impressions — only by whether it shows up in active deals. Content that helps a buyer shortlist vendors, answer internal questions, or justify...
19 days ago • 3 min read
Hey friend, How’s it going? 🌻 Hope December is treating you well so far. I’m deep into my year-end reviews — the experiments that worked, the ones that hurt, and the ones that made me question my life choices. And one question kept coming up all year: “Can you prove BOFU is working?” And after working in a fast-growing product startup, "impact" only means pipeline for me, not traffic, not impressions, and definitely not clicks. And I learned while building the BOFU ROI chapter for the ebook...
26 days ago • 3 min read
Hey friend, How’s it going? 🌻 I have not been keeping well, so I missed sending last week's newsletter. This week, I am in the mood for doing a content strategy teardown, something I haven't done in a long time. The brand in question - Postmark! Let's do a quick breakdown of their BOFU content strategy analysis! BDW.... Did you read my 1st Substack Edition? The Content Marketer’s Reality Check Survey 2025 Read Here If you’re unfamiliar, Postmark is a transactional email platform in one of the...
about 1 month ago • 2 min read
Hey friend, How’s it going? 🌻 It's that time of year again when I evaluate all the strategies and actions of 2025 one by one. And I gotta say, there were several of those moments when I was like "what was I thinking?"!! But having said that, I wouldn't change a thing because those mistakes shaped the full-stack marketer I am today. Let me make a list of those mistakes so you don't repeat any of them in 2026. Let's go! BDW.... Did you read my 1st Substack Edition? The Content Marketer’s...
2 months ago • 4 min read
Hey friend, How’s it going? 🌻 So I recently attended Spotlight by Semrush! I have a lot of key takeaways, specifically related to AI and Content Marketing. I would be sharing those in this edition. Let's go! BDW.... Did you read my 1st Substack Edition? It's Live! The Content Marketer’s Reality Check Survey 2025 Read Here Takeaway 1: SEO Isn’t Dead — It’s Becoming GEO (Generative Experience Optimization) One of the most repeated lines at the event was: “SEO is not gone. It’s just a part of...
2 months ago • 3 min read
Hey friend, How’s it going? 🌻 Are you transitioning to a new content marketing role in 2025? Let me tell you one thing: the role of a content marketer is significantly different in a product startup and in an agency. I have been on both sides, and I will do my best to write an honest reflection of both setups. The goal is to help you choose where you want to see yourself next and what to expect from the role. Let's go! But before that.... Subscribe to my Substack: SaaSKeting The Content...
3 months ago • 4 min read
Hey friend, How’s it going? 🌻 It's Q3 already, and the perfect time to deep dive into the rights and wrongs of the first two quarters and prep for the future. Recently, I did an organic performance analysis for my current company, and guess what? ChatGPT helped! Like a LOT! Here are three use cases, prompts, and the possible results you can expect from this experiment: But before that.... Subscribe to my Substack: SaaSKeting The Content Marketer’s Reality Check Survey 2025 will be published...
3 months ago • 2 min read
Hey friend, How’s it going? 🌻 Startups don’t scale until they find product–market fit. They can build all the features in the world, but if the market doesn’t care, eventually there's no way but to give up! Freelancers have the same problem — just with content. Many freelancers are becoming prey to vanity metrics on LinkedIn and chasing engagement at all costs. They might be good at their jobs, but you won't know that because there is not one actionable takeaway from their posts. This...
3 months ago • 4 min read
Hey friend, How’s it going? 🌻 The other day, I had a 1:1 consultation call with a very bright freelancer. She asked me a simple question: “LinkedIn is fine, but what about other channels? Is it the only way, or are there other ways I can enhance my personal brand, too?” That question stayed with me. Because LinkedIn is powerful, no doubt. But it’s not the only path. It shouldn't be. And when I look at my own journey — and even other creators I’ve observed — I see a pattern: they started with...
4 months ago • 4 min read
Hey friend, How’s it going? 🌻 Let's discuss BOFU Content - again! I keep receiving numerous queries about BOFU content strategy from you all, despite having an entire e-book on the topic. So, I thought, 'Let me create an actionable guide once and for all.' You can refer back to it whenever you have any doubts about the BOFU content system. Let's go! A Little Background about BOFU Content Top-of-funnel (TOFU) posts may bring traffic, but they rarely convert readers into customers. At the...
4 months ago • 4 min read