Hey friend, How’s it going? 🌻 Let's start with the #3 edition of the Content Marketing Challenges series: How to showcase the impact of content on the pipeline based on basic attribution. Stay Tuned For Next Ones.... February Sneak Peek! 📷 ༘ In the next 3 SaaS Splash Bulletin editions, I will discuss 3 critical challenges every content marketer faces in their new role and how to address them. The challenges are 😓: How to create and document a content strategy (Already Live) How to scale,...
7 days ago • 4 min read
Hey friend, How’s it going? 🌻 I'm overwhelmed by all the responses! I am glad that you are finding it useful. Let's start with #2 edition: How to scale, execute, and repurpose content initiatives in a small content team. Stay Tuned For Next Ones.... February Sneak Peek! 📷 ༘ In the next 3 SaaS Splash Bulletin editions, I will discuss 3 critical challenges every content marketer faces in their new role and how to address them. The challenges are 😓: How to create and document a content strategy...
14 days ago • 4 min read
Hey friend, How’s it going? 🌻 As promised, let us kickstart this Content Marketer Challenges series with the #1 edition: How to create and document a content strategy. Stay Tuned For Next Ones.... February Sneak Peek! 📷 ༘ In the next 5 SaaS Splash Bulletin editions, I will discuss 5 critical challenges every content marketer faces in their new role and how to address them. The challenges are 😓: How to create and document a content strategy (This edition) How to scale, execute, and repurpose...
21 days ago • 4 min read
Hey friend, How’s it going? 🌻 Here's something I've been thinking about: two content marketers sit down to write about the same topic, let's say "remote team productivity." Same keyword/query research. Same competitors. Same SEO targets. Yet they produce completely different articles. Not slightly different. Significantly different. Why? Because they're operating inside different positioning constraints—and that positioning acts like a filter on every single content decision they make. I...
28 days ago • 3 min read
Hey friend, How’s it going? 🌻 Before I start today's edition, let me clarify something upfront. Content-only roles are not a problem. If you enjoy writing, editing, or staying deep in the craft, there’s nothing “lesser” about that. Content roles themselves have many shapes: only writing, only editing, or a mix of both. If that’s where you’re happiest, you’re not behind. But if you don’t enjoy being limited to execution, and you want to expand into strategy, product marketing, brand, or...
about 1 month ago • 3 min read
Hey friend, How’s it going? 🌻 Happy New Year! Since it is the beginning of a new year and quarter, I wanted to discuss a bit about bragging about your work as a content marketer! I am not very good at it personally, so I learned ways to make it work for me. I hope it helps! Let's go! BTW.... Did you check out my new newsletter, GrowthPact? Read the #1 edition of GrowthPact Content is one of those functions in a SaaS company that quietly holds everything together. It supports demand gen. It...
about 2 months ago • 3 min read
Hey friend, How’s it going? 🌻 For the second-to-last newsletter of the year, I thought of coming up with a few predictions for 2026. These are related to content, AI search, branding, and everything in between. Let's go! #1 Organic success in 2026 will be measured by pipeline influence, not surface metrics By 2026, organic won’t be judged by traffic or impressions — only by whether it shows up in active deals. Content that helps a buyer shortlist vendors, answer internal questions, or justify...
2 months ago • 3 min read
Hey friend, How’s it going? 🌻 Hope December is treating you well so far. I’m deep into my year-end reviews — the experiments that worked, the ones that hurt, and the ones that made me question my life choices. And one question kept coming up all year: “Can you prove BOFU is working?” And after working in a fast-growing product startup, "impact" only means pipeline for me, not traffic, not impressions, and definitely not clicks. And I learned while building the BOFU ROI chapter for the ebook...
3 months ago • 3 min read
Hey friend, How’s it going? 🌻 I have not been keeping well, so I missed sending last week's newsletter. This week, I am in the mood for doing a content strategy teardown, something I haven't done in a long time. The brand in question - Postmark! Let's do a quick breakdown of their BOFU content strategy analysis! BDW.... Did you read my 1st Substack Edition? The Content Marketer’s Reality Check Survey 2025 Read Here If you’re unfamiliar, Postmark is a transactional email platform in one of the...
3 months ago • 2 min read
Hey friend, How’s it going? 🌻 It's that time of year again when I evaluate all the strategies and actions of 2025 one by one. And I gotta say, there were several of those moments when I was like "what was I thinking?"!! But having said that, I wouldn't change a thing because those mistakes shaped the full-stack marketer I am today. Let me make a list of those mistakes so you don't repeat any of them in 2026. Let's go! BDW.... Did you read my 1st Substack Edition? The Content Marketer’s...
4 months ago • 4 min read