Hey friend, How’s it going? 🌻 A content strategy without a POV is just a publishing schedule. You can have the right keywords, the right formats, the right cadence. And still produce content that reads like it could have come from any company in your category. POV is what makes a reader think "this brand gets it" instead of "this brand publishes a lot." Here's how to actually build one. Sreyashi's Content Marketing Suite: 3 in 1 Three playbooks. One complete content marketing system. Built...
8 days ago • 4 min read
Hey friend, How’s it going? 🌻 One of the most common situations content marketers walk into: There is already an agency. No one really managed them. The founder approved things occasionally. Or worse — nobody reviewed anything. And now there are: 60+ blogs with zero conversion Random keyword targeting No distribution system No performance tracking And you, the new Content Marketer, are expected to fix it all. This is not rare. I have experienced it firsthand at least twice. And I can say for...
15 days ago • 4 min read
Hey friend, How’s it going? 🌻 Can't believe we are already on the final edition of the content marketing challenges series: #5 The simple Content Marketer tech stack in 2026! Let's get to it. Also, I have a special announcement for you all. Keep reading to find out. .... And the series is done!!!! Access all the editions here: How to create and document a content strategy How to scale, execute, and repurpose content initiatives in a small content team How to showcase the impact of content on...
29 days ago • 3 min read
Hey friend, How’s it going? 🌻 Let's start with the #4 edition of the Content Marketing Challenges series: SEO, GEO - what to care about and what not to care about! And one confession before that! I was and still am pretty clueless about what works in AI search. Whatever strategies and resources I will share are based on practical experiments and newsletters from people I look up to. FYI: I will be adding a tag with each pointer to help you note if it's an old SEO trick, a fresh GEO trick, or...
about 1 month ago • 3 min read
Hey friend, How’s it going? 🌻 Let's start with the #3 edition of the Content Marketing Challenges series: How to showcase the impact of content on the pipeline based on basic attribution. Stay Tuned For Next Ones.... February Sneak Peek! 📷 ༘ In the next 3 SaaS Splash Bulletin editions, I will discuss 3 critical challenges every content marketer faces in their new role and how to address them. The challenges are 😓: How to create and document a content strategy (Already Live) How to scale,...
about 1 month ago • 4 min read
Hey friend, How’s it going? 🌻 I'm overwhelmed by all the responses! I am glad that you are finding it useful. Let's start with #2 edition: How to scale, execute, and repurpose content initiatives in a small content team. Stay Tuned For Next Ones.... February Sneak Peek! 📷 ༘ In the next 3 SaaS Splash Bulletin editions, I will discuss 3 critical challenges every content marketer faces in their new role and how to address them. The challenges are 😓: How to create and document a content strategy...
about 2 months ago • 4 min read
Hey friend, How’s it going? 🌻 As promised, let us kickstart this Content Marketer Challenges series with the #1 edition: How to create and document a content strategy. Stay Tuned For Next Ones.... February Sneak Peek! 📷 ༘ In the next 5 SaaS Splash Bulletin editions, I will discuss 5 critical challenges every content marketer faces in their new role and how to address them. The challenges are 😓: How to create and document a content strategy (This edition) How to scale, execute, and repurpose...
about 2 months ago • 4 min read
Hey friend, How’s it going? 🌻 Here's something I've been thinking about: two content marketers sit down to write about the same topic, let's say "remote team productivity." Same keyword/query research. Same competitors. Same SEO targets. Yet they produce completely different articles. Not slightly different. Significantly different. Why? Because they're operating inside different positioning constraints—and that positioning acts like a filter on every single content decision they make. I...
2 months ago • 3 min read
Hey friend, How’s it going? 🌻 Before I start today's edition, let me clarify something upfront. Content-only roles are not a problem. If you enjoy writing, editing, or staying deep in the craft, there’s nothing “lesser” about that. Content roles themselves have many shapes: only writing, only editing, or a mix of both. If that’s where you’re happiest, you’re not behind. But if you don’t enjoy being limited to execution, and you want to expand into strategy, product marketing, brand, or...
2 months ago • 3 min read
Hey friend, How’s it going? 🌻 Happy New Year! Since it is the beginning of a new year and quarter, I wanted to discuss a bit about bragging about your work as a content marketer! I am not very good at it personally, so I learned ways to make it work for me. I hope it helps! Let's go! BTW.... Did you check out my new newsletter, GrowthPact? Read the #1 edition of GrowthPact Content is one of those functions in a SaaS company that quietly holds everything together. It supports demand gen. It...
3 months ago • 3 min read