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SaaS Splash Bulletin - Content Marketing Newsletter by Sreyashi

#5 The simple Content Marketer tech stack in 2026!

Published 25 days agoΒ β€’Β 3 min read

Hey friend,

How’s it going? 🌻

Can't believe we are already on the final edition of the content marketing challenges series: #5 The simple Content Marketer tech stack in 2026!

Let's get to it.

Also, I have a special announcement for you all. Keep reading to find out. ....

Content Marketing Tools I Use (by Activity)

1. Keyword research, content strategy, and tech SEO

Ahrefs​
Used for keyword research, ranking tracking, identifying content refresh opportunities, and analyzing competitors to prioritize high-intent topics.

Google Search Console​
Used to analyze queries, impressions, and CTR to identify pages that need refresh, optimization, or consolidation.

Screaming Frog​
Used to crawl the website and identify technical SEO issues such as broken links, missing metadata, indexing problems, and duplicate pages.

2. Content performance analytics

Google Analytics (GA4)​
Used to track blog traffic, engagement metrics, and understand which content pieces are bringing users to the website.

HubSpot​
Used to track leads generated from content and connect blog performance with pipeline and revenue attribution.

3. Visitor identification, customer journey, and pipeline influence

Factors.ai​
Used to identify companies visiting the website and connect anonymous traffic with accounts showing buying intent. Also, I use this tool to track AI visibility. It shows me the exact sources of visitors, including the AI engines. I found this approach more useful than the popular AI visibility tools, which are just prompt trackers at this point.

RB2B​
Used to surface high-intent website visitors and help the sales team understand which accounts are interacting with content.

4. User behavior and content UX insights

Hotjar​
Used to analyze how visitors interact with blog pages through heatmaps and session recordings to improve structure, CTAs, and engagement.

5. Content distribution and audience building

Mailmodo​
Used for ABM campaigns and newsletter distribution to drive repeat traffic and nurture subscribers. We also use this tool for event-related email campaigns, webinar and podcast campaigns, and so on. Lately, they have been experimenting with their AI features, and they are pretty great for quick tasks like creating templates and high-intent email lists.

🎀 And here goes the announcement!!!

The SaaS Content Marketer Handbook (1-Year Action Plan, Product Startup Edition) is live today!

It's for you if you are:

  • New to SaaS content and lost on priorities
  • You have no roadmap to start
  • Everything feels urgent

4 Chapters broken down by quarters: Day 1 to Day 365!

BTW, it has been one of the MOST requested digital products. Here's a quick sneak peek of the handbook :

​

6. Content operations and planning

Notion​
Used to document content strategy, store research, and manage content workflows.

Airtable​
Used for structured content tracking when managing large content pipelines.

Google Sheets​
Used for keyword analysis, performance dashboards, refresh prioritization sheets, and other operational tracking.

7. Website and content publishing

Webflow​
Used to publish and update blog pages and implement SEO improvements on the website. Perks of being in a small marketing team: I have been experimenting with Webflow a lot lately.

8. AI tools for research and content work

ChatGPT​
Used for research support, idea generation, outlining, editing, and speeding up parts of the content workflow.

Claude​
Used for deeper reasoning tasks like reviewing long documents, restructuring content, or analyzing transcripts.

Google LM (Gemini / NotebookLLM/Google AI tools)​
Used occasionally for research and comparing outputs when exploring AI-assisted workflows.

9. AI workflow automation (Learning)

Make.com​
Currently exploring it to build simple AI workflows and automations for content operations and research.

10. AI search visibility

Manual tracking​
AI visibility is currently monitored manually by checking how content appears in AI search results.

Profound (optional recommendation)​
If someone wants a dedicated AI visibility tool, Profound is one option, but it’s expensive and may not be necessary depending on the team’s needs.

P.S. Do you have any questions about the newsletter? Want to share your feedback? Feel free to reply to this email.

Say Hi! On LinkedIn πŸ‘‹

Onwards and upwards,

Sreyashi

SaaS Splash Bulletin - Content Marketing Newsletter by Sreyashi

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