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Hey friend, How’s it going? 🌻 It's Q3 already, and the perfect time to deep dive into the rights and wrongs of the first two quarters and prep for the future. Recently, I did an organic performance analysis for my current company, and guess what? ChatGPT helped! Like a LOT! Here are three use cases, prompts, and the possible results you can expect from this experiment: But before that.... Use Case #1: Identify seasonality and regional impact on organic lead generationWhat it solves: You notice a dip in leads, but traffic looks stable. The question — is it seasonal, regional, or content-related? Prompt to try: “Here’s my lead data by month and by region (For example: US, EU, UAE, etc.). Analyze whether the drop in leads is seasonal or linked to any region. Suggest how to verify it using search trends and industry benchmarks.” 📂 What data to share:
📊 What outputs to expect:
Use Case #2: Detect content gaps behind lead dropWhat it solves: You’re publishing regularly, impressions are up, but conversions are down. Prompt to try: “I’ll share a list of my top 10 performing blogs (with traffic and keywords). Analyze which ones are attracting irrelevant queries vs. those that align with buyer intent. Suggest three content refresh ideas or new BOFU topics to improve conversions.” 📂 What data to share:
📊 What outputs to expect:
Use Case #3: Investigate keyword and AI visibility shiftsWhat it solves: You’ve noticed a traffic plateau even though rankings look fine. The hidden culprit may be AI overviews or ChatGPT answer citations stealing clicks. Prompt to try: “Here’s my list of blog URLs and their traffic. Check which ones are likely impacted by AI Overviews or ChatGPT answer boxes. Suggest how to make them more ‘AI-citation friendly’ with schema, FAQ sections, or better structure.” 📂 What data to share:
📊 What outputs to expect:
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Hey friend, How’s it going? 🌻 Let's start with the #3 edition of the Content Marketing Challenges series: How to showcase the impact of content on the pipeline based on basic attribution. Stay Tuned For Next Ones.... February Sneak Peek! 📷 ༘ In the next 3 SaaS Splash Bulletin editions, I will discuss 3 critical challenges every content marketer faces in their new role and how to address them. The challenges are 😓: How to create and document a content strategy (Already Live) How to scale,...
Hey friend, How’s it going? 🌻 I'm overwhelmed by all the responses! I am glad that you are finding it useful. Let's start with #2 edition: How to scale, execute, and repurpose content initiatives in a small content team. Stay Tuned For Next Ones.... February Sneak Peek! 📷 ༘ In the next 3 SaaS Splash Bulletin editions, I will discuss 3 critical challenges every content marketer faces in their new role and how to address them. The challenges are 😓: How to create and document a content strategy...
Hey friend, How’s it going? 🌻 As promised, let us kickstart this Content Marketer Challenges series with the #1 edition: How to create and document a content strategy. Stay Tuned For Next Ones.... February Sneak Peek! 📷 ༘ In the next 5 SaaS Splash Bulletin editions, I will discuss 5 critical challenges every content marketer faces in their new role and how to address them. The challenges are 😓: How to create and document a content strategy (This edition) How to scale, execute, and repurpose...