3 Use Cases + 3 ChatGPT Prompts to Investigate Organic Performance for Your Brand


Hey friend,

How’s it going? 🌻

It's Q3 already, and the perfect time to deep dive into the rights and wrongs of the first two quarters and prep for the future. Recently, I did an organic performance analysis for my current company, and guess what?

ChatGPT helped! Like a LOT!

Here are three use cases, prompts, and the possible results you can expect from this experiment:

But before that....

Subscribe to my Substack: SaaSKeting

The Content Marketer’s Reality Check Survey 2025 will be published in Substack.

Use Case #1: Identify seasonality and regional impact on organic lead generation

What it solves: You notice a dip in leads, but traffic looks stable. The question — is it seasonal, regional, or content-related?

Prompt to try:

“Here’s my lead data by month and by region (For example: US, EU, UAE, etc.). Analyze whether the drop in leads is seasonal or linked to any region. Suggest how to verify it using search trends and industry benchmarks.”

📂 What data to share:

  • Month-wise website traffic, leads, and conversion rate (12-month view)
  • Regional breakdown
  • (Optional) Google Trends data for 2–3 primary keywords
  • Detailed audience information—designations, pain points, expected outcomes, etc.

📊 What outputs to expect:

  • Identification of months or quarters with recurring dips
  • Insights like “US leads drop every August due to fiscal freeze
  • Recommendations to stagger campaigns or refresh content calendars by region
  • Suggested trend validation via Google Trends / GSC impressions

Use Case #2: Detect content gaps behind lead drop

What it solves: You’re publishing regularly, impressions are up, but conversions are down.

Prompt to try:

“I’ll share a list of my top 10 performing blogs (with traffic and keywords). Analyze which ones are attracting irrelevant queries vs. those that align with buyer intent. Suggest three content refresh ideas or new BOFU topics to improve conversions.”

📂 What data to share:

  • Blog URL + traffic + top 5 keywords per post
  • Keyword search volume, ranking position, and CTR
  • (Optional) Your ICP persona (e.g., “PMs in IT industry”)

📊 What outputs to expect:

  • A cluster of high vs. low-intent keywords per blog
  • Recommendation of which blogs to refresh (e.g., “add CTA”, “reframe for enterprise audience”)
  • List of BOFU blog ideas to close conversion gaps
  • A quick summary of traffic-driving but irrelevant content

Use Case #3: Investigate keyword and AI visibility shifts

What it solves: You’ve noticed a traffic plateau even though rankings look fine. The hidden culprit may be AI overviews or ChatGPT answer citations stealing clicks.

Prompt to try:

“Here’s my list of blog URLs and their traffic. Check which ones are likely impacted by AI Overviews or ChatGPT answer boxes. Suggest how to make them more ‘AI-citation friendly’ with schema, FAQ sections, or better structure.”

📂 What data to share:

  • Blog URL + traffic trend (6-month)
  • Average ranking position per blog
  • Top queries from Google Search Console
  • (Optional) AI Overview screenshot or featured snippet examples

📊 What outputs to expect:

  • A list of pages most likely impacted by AI answers
  • Guidance on how to structure content for AI citations (Q&A blocks, schema, definition box)
  • Recommendations for reclaiming clicks (add FAQs, “What is…” sections, updated year tags)
  • Early indicators of topics at risk due to generative SERP answers

Check out my products purchased and loved by 200+ writers and marketers

BOFU Content E-book

Get my BOFU content e-book to learn an actionable BOFU content strategy, and get multiple research, blog, and landing page templates and AI prompts to scale your BOFU content game. I'm updating it with new chapters. If you already own it, you will receive a significant discount!

Grab the e-book now!

1:1 Call - 30 Minutes/60 Minutes

Ask me your questions about content writing, content marketing, and freelancing. Let's solve it together. The 60-minute call is specifically designed to help freelancers with their positioning.

Let's Talk!

AI+Human Content Playbook

It's for CONTENT MARKETERS only. Essentially, for those under pressure to produce a large volume of content, it limits their ability to learn and experiment with other aspects of content marketing.

Get the Playbook now!

​Say Hi! On LinkedIn 👋

P.S. Do you have any questions about the newsletter? Want to share your feedback? Feel free to reply to this email.

Onwards and upwards,

Sreyashi

SaaS Splash Bulletin - Content Marketing Newsletter by Sreyashi

SaaS Splash Bulletin is for writers who want to become AI-proof Content Marketers | Every Saturday, 9:30 AM IST Sharp!

Read more from SaaS Splash Bulletin - Content Marketing Newsletter by Sreyashi

Hey friend, How’s it going? 🌻 Let's start with the #3 edition of the Content Marketing Challenges series: How to showcase the impact of content on the pipeline based on basic attribution. Stay Tuned For Next Ones.... February Sneak Peek! 📷 ༘ In the next 3 SaaS Splash Bulletin editions, I will discuss 3 critical challenges every content marketer faces in their new role and how to address them. The challenges are 😓: How to create and document a content strategy (Already Live) How to scale,...

Hey friend, How’s it going? 🌻 I'm overwhelmed by all the responses! I am glad that you are finding it useful. Let's start with #2 edition: How to scale, execute, and repurpose content initiatives in a small content team. Stay Tuned For Next Ones.... February Sneak Peek! 📷 ༘ In the next 3 SaaS Splash Bulletin editions, I will discuss 3 critical challenges every content marketer faces in their new role and how to address them. The challenges are 😓: How to create and document a content strategy...

Hey friend, How’s it going? 🌻 As promised, let us kickstart this Content Marketer Challenges series with the #1 edition: How to create and document a content strategy. Stay Tuned For Next Ones.... February Sneak Peek! 📷 ༘ In the next 5 SaaS Splash Bulletin editions, I will discuss 5 critical challenges every content marketer faces in their new role and how to address them. The challenges are 😓: How to create and document a content strategy (This edition) How to scale, execute, and repurpose...