Hey friend,

How’s it going? 🌻

How has April been so far? I hope everything is well on your end!

If you are a content marketer (or writer), I have a suggestion: DON'T OBSESS OVER BLOG POSTS!

In fact, one of the easiest content assets you can focus on (other than blogs) is landing pages.

Now you may wonder, why landing pages? Aren't those for product marketers to strategize and copywriters to write?

Well, yes and no.

Yes, because technically you are correct. No, because in marketing, there are no limitations. Landing pages can easily be a new service that freelance writers provide and content marketers strategize. That's how you become a diverse, resourceful marketer.

On that note, here are a few landing page types to get started with as a content marketer and writer.

Let's get started!

3 Landing Page Types to Drive Leads [Templates and Examples Included]

#1 Use Case Pages

Use case pages are close to solution pages but more specific. Let me explain.

Suppose you are selling a project management tool. It has three department-specific solution pages: marketing, sales, and product marketing. Certain features are part of all three solution pages, like an AI notetaker, a whiteboard, etc. However, different departments use these features differently. The sales team may use an AI note-taker to summarize prospect calls, whereas the marketing team can use the same tool for expert interviews.

There you have your two use cases:

• AI notetaker for the sales team
• AI notetaker for the marketing team

You can find relevant use cases, perform quick keyword research to determine what users are searching for, and prepare the content. Add lots of videos, examples, and case studies to make these pages relevant.

▶️ Example: https://riverside.fm/use-cases/internal-communications​

#2 Comparison Pages

If you are into BOFU content writing, you already know how to conduct competitor comparisons. This is more research-intensive but not impossible for content writers and marketers. Any BOFU content requires deep research of competitor products, and landing pages are no exception. However, the return is worth it because these pages have a high conversion rate if done well, like any other BOFU assets.

Collect answers to the following questions from your clients or product teams, perform feature mapping, and get started on the landing page.

All these product research templates are available in my BOFU e-book, and the template below is also taken from there.

▶️ Download this comparison page template

#3 Gated Asset Landing Pages

This might sound too simple. What's even there to create a gated asset landing page, right? A small description, a form, and that's it! Not really.

Ungated assets are the new cool. However, if you're still planning to create gated assets, you need to make your landing page stand out. It should balance information about the asset while leaving some questions unanswered to encourage downloads.

Though not as popular, this presents an excellent opportunity for content writers and marketers to add this service to their portfolio. Consider creating in-depth landing pages for various gated assets such as webinars, e-books, whitepapers, podcasts, playbooks, and research reports.

If not a high-paying service, it can always be a complimentary deliverable, especially for simple landing pages.

Check out the examples below to understand what I mean 👇

▶️ Examples:

• ​https://www.hubspot.com/state-of-marketing
• ​https://offers.helloroketto.com/challenges-and-efficacy​

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Onwards and upwards,

Sreyashi
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