Hey friend,

How’s it going? 🌻

Last week, I discussed knowing your numbers as a Content Marketer. As contradictory as that may sound, this week, I want to discuss something entirely opposite—how numbers are not the only things to consider as your performance indicator.

Numbers matter and are GREAT for the short-term wins. But you need to identify and showcase the long-term wins too. Here are 10 short-term wins that make a lot of difference:

#1 When the sales team uses your blog posts and case studies to help prospects make a decision and shorten the sales cycle from months to weeks

#2 Your how-to blogs and interactive demos work as customer support materials and reduce support tickets eventually

#3 You create the right mix of jargon and fun so both seasoned and layman prospects get the intricacies of your product

#4 Not just prospects, you simplify technical product features for sales teams and create sales-ready messages to develop better alignment between sales and product teams

#5 Develop a founder-led content strategy, save founders' time without compromising on their thoughtful insights, and build long-term personal brands for them

#6 Lowering ad spends through organic content strategies and building a brand that generates revenue in the long run without burning hard-earned cash (especially true for startups)

#7 Repurposing one content to multiple formats to drive engagement from various channels and bring your brand to the masses

#8 Document internal content guidelines, feature cheat-sheets, and playbooks that will ease new hire onboarding (for marketing or even other teams)

#9 Create BOFU content that works as a pre-qualifier and removes unnecessary attention from your site so you can only drive quality traffic that translates to quality leads

#10 One blog post or podcast episode unexpectedly ranks or gets shared in a community the company hadn’t tapped yet—opening new ICP lanes

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Onwards and upwards,

Sreyashi

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