SaaS Splash Bulletin is for writers who want to become AI-proof Content Marketers | Every Saturday, 9:30 AM IST Sharp!
10 Invisible wins every content marketer MUST track
Hey friend, How’s it going? 🌻 Last week, I discussed knowing your numbers as a Content Marketer. As contradictory as that may sound, this week, I want to discuss something entirely opposite—how numbers are not the only things to consider as your performance indicator. Numbers matter and are GREAT for the short-term wins. But you need to identify and showcase the long-term wins too. Here are 10 short-term wins that make a lot of difference: #1 When the sales team uses your blog posts and case studies to help prospects make a decision and shorten the sales cycle from months to weeks #2 Your how-to blogs and interactive demos work as customer support materials and reduce support tickets eventually #3 You create the right mix of jargon and fun so both seasoned and layman prospects get the intricacies of your product #4 Not just prospects, you simplify technical product features for sales teams and create sales-ready messages to develop better alignment between sales and product teams #5 Develop a founder-led content strategy, save founders' time without compromising on their thoughtful insights, and build long-term personal brands for them #6 Lowering ad spends through organic content strategies and building a brand that generates revenue in the long run without burning hard-earned cash (especially true for startups) #7 Repurposing one content to multiple formats to drive engagement from various channels and bring your brand to the masses #8 Document internal content guidelines, feature cheat-sheets, and playbooks that will ease new hire onboarding (for marketing or even other teams) #9 Create BOFU content that works as a pre-qualifier and removes unnecessary attention from your site so you can only drive quality traffic that translates to quality leads #10 One blog post or podcast episode unexpectedly ranks or gets shared in a community the company hadn’t tapped yet—opening new ICP lanes Check out my products purchased and loved by 200+ writers and marketersSay Hi! On LinkedIn 👋 P.S. Do you have any questions about the newsletter? Want to share your feedback? Feel free to reply to this email. Onwards and upwards, Sreyashi |
SaaS Splash Bulletin - Content Marketing Newsletter by Sreyashi
SaaS Splash Bulletin is for writers who want to become AI-proof Content Marketers | Every Saturday, 9:30 AM IST Sharp!
Hey friend, How’s it going? 🌻 Happy New Year! Since it is the beginning of a new year and quarter, I wanted to discuss a bit about bragging about your work as a content marketer! I am not very good at it personally, so I learned ways to make it work for me. I hope it helps! Let's go! BTW.... Did you check out my new newsletter, GrowthPact? Read the #1 edition of GrowthPact Content is one of those functions in a SaaS company that quietly holds everything together. It supports demand gen. It...
Hey friend, How’s it going? 🌻 For the second-to-last newsletter of the year, I thought of coming up with a few predictions for 2026. These are related to content, AI search, branding, and everything in between. Let's go! #1 Organic success in 2026 will be measured by pipeline influence, not surface metrics By 2026, organic won’t be judged by traffic or impressions — only by whether it shows up in active deals. Content that helps a buyer shortlist vendors, answer internal questions, or justify...
Hey friend, How’s it going? 🌻 Hope December is treating you well so far. I’m deep into my year-end reviews — the experiments that worked, the ones that hurt, and the ones that made me question my life choices. And one question kept coming up all year: “Can you prove BOFU is working?” And after working in a fast-growing product startup, "impact" only means pipeline for me, not traffic, not impressions, and definitely not clicks. And I learned while building the BOFU ROI chapter for the ebook...