SaaS Splash Bulletin is for writers who want to become AI-proof Content Marketers | Every Saturday, 9:30 AM IST Sharp!
10 Invisible wins every content marketer MUST track
Hey friend, How’s it going? 🌻 Last week, I discussed knowing your numbers as a Content Marketer. As contradictory as that may sound, this week, I want to discuss something entirely opposite—how numbers are not the only things to consider as your performance indicator. Numbers matter and are GREAT for the short-term wins. But you need to identify and showcase the long-term wins too. Here are 10 short-term wins that make a lot of difference: #1 When the sales team uses your blog posts and case studies to help prospects make a decision and shorten the sales cycle from months to weeks #2 Your how-to blogs and interactive demos work as customer support materials and reduce support tickets eventually #3 You create the right mix of jargon and fun so both seasoned and layman prospects get the intricacies of your product #4 Not just prospects, you simplify technical product features for sales teams and create sales-ready messages to develop better alignment between sales and product teams #5 Develop a founder-led content strategy, save founders' time without compromising on their thoughtful insights, and build long-term personal brands for them #6 Lowering ad spends through organic content strategies and building a brand that generates revenue in the long run without burning hard-earned cash (especially true for startups) #7 Repurposing one content to multiple formats to drive engagement from various channels and bring your brand to the masses #8 Document internal content guidelines, feature cheat-sheets, and playbooks that will ease new hire onboarding (for marketing or even other teams) #9 Create BOFU content that works as a pre-qualifier and removes unnecessary attention from your site so you can only drive quality traffic that translates to quality leads #10 One blog post or podcast episode unexpectedly ranks or gets shared in a community the company hadn’t tapped yet—opening new ICP lanes Check out my products purchased and loved by 200+ writers and marketersSay Hi! On LinkedIn 👋 P.S. Do you have any questions about the newsletter? Want to share your feedback? Feel free to reply to this email. Onwards and upwards, Sreyashi |
SaaS Splash Bulletin - Content Marketing Newsletter by Sreyashi
SaaS Splash Bulletin is for writers who want to become AI-proof Content Marketers | Every Saturday, 9:30 AM IST Sharp!
Hey friend, How’s it going? 🌻 Let's start with the #3 edition of the Content Marketing Challenges series: How to showcase the impact of content on the pipeline based on basic attribution. Stay Tuned For Next Ones.... February Sneak Peek! 📷 ༘ In the next 3 SaaS Splash Bulletin editions, I will discuss 3 critical challenges every content marketer faces in their new role and how to address them. The challenges are 😓: How to create and document a content strategy (Already Live) How to scale,...
Hey friend, How’s it going? 🌻 I'm overwhelmed by all the responses! I am glad that you are finding it useful. Let's start with #2 edition: How to scale, execute, and repurpose content initiatives in a small content team. Stay Tuned For Next Ones.... February Sneak Peek! 📷 ༘ In the next 3 SaaS Splash Bulletin editions, I will discuss 3 critical challenges every content marketer faces in their new role and how to address them. The challenges are 😓: How to create and document a content strategy...
Hey friend, How’s it going? 🌻 As promised, let us kickstart this Content Marketer Challenges series with the #1 edition: How to create and document a content strategy. Stay Tuned For Next Ones.... February Sneak Peek! 📷 ༘ In the next 5 SaaS Splash Bulletin editions, I will discuss 5 critical challenges every content marketer faces in their new role and how to address them. The challenges are 😓: How to create and document a content strategy (This edition) How to scale, execute, and repurpose...